Industrie
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Emotional Marketing for Microcourses: Why Stories Sell Better Than Facts
Storytelling for Microcourses: 9 Proven Techniques for Emotional Marketing
People in product images: When they help and when they harm
Product images with people can be harmful rather than helpful – studies show negative reactions to unrealistic representations. Discover the midjourney trick for sole proprietors.
Why sole proprietors are allowed to start their own fundraising campaign – and how to proceed psychologically smartly
Donations lose their effectiveness when the impression is created that they are being spread among countless individuals.
Where does my money go? Why specific donation targets have more impact
People don’t just want to help – they want to see that their help works.
Visibility increases willingness to donate: Effective strategies for solopreneurs
Donations can be an important pillar. But how do you motivate people to support you and donate more?
Logo-Grösse und Luxuswahrnehmung: Was Studien zeigen
Die Platzierung und Grösse von Logos auf Luxusprodukten ist ein zentrales Element der Markenführung. Zahlreiche Studien belegen, wie unterschiedliche Zielgruppen auf die Sichtbarkeit von Markenzeichen reagieren und welche Implikationen das für die Markenstrategie hat.
Why you should show products first in isolation and then in context
The correct order of your product images is one of the simplest and most effective optimizations you can make.
Visual seduction: How successful online shops use the first-product effect
Bundling is a proven strategy that can reduce the "pain of paying" by making it more difficult for consumers to identify the "right" price for products.
The “What should I choose?” mentality in online business – decision activation in content marketing
In online business, the ability to encourage potential customers to actively engage with offers is a key success factor.
Color psychology for online services in Europe
For sole proprietors offering online services, targeted color selection is a key lever in digital marketing. Colors not only influence the perception of seriousness and professionalism, but also user behavior and conversion rates.
Should you offer free shipping on inexpensive items?
Yes – especially if you sell inexpensive items.
Psychological and neuroscientific perspectives on star ratings: opportunities and limitations
But what if the ever-popular star ratings not only influence our purchasing decisions, but perhaps even mislead us?