Industrie
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Wohin geht mein Geld? Warum konkrete Spendenziele mehr bewirken
Menschen wollen nicht nur helfen – sie wollen erleben, dass ihre Hilfe wirkt.
Sichtbarkeit steigert Spendenbereitschaft: Effektive Strategien für Solopreneure
Spenden können eine wichtige Säule sein. Doch wie motivieren Sie Menschen, Sie zu unterstützen und mehr zu spenden?
Logo-Grösse und Luxuswahrnehmung: Was Studien zeigen
Die Platzierung und Grösse von Logos auf Luxusprodukten ist ein zentrales Element der Markenführung. Zahlreiche Studien belegen, wie unterschiedliche Zielgruppen auf die Sichtbarkeit von Markenzeichen reagieren und welche Implikationen das für die Markenstrategie hat.
Why you should show products first in isolation and then in context
The correct order of your product images is one of the simplest and most effective optimizations you can make.
Visual seduction: How successful online shops use the first-product effect
Bundling is a proven strategy that can reduce the "pain of paying" by making it more difficult for consumers to identify the "right" price for products.
The “What should I choose?” mentality in online business – decision activation in content marketing
In online business, the ability to encourage potential customers to actively engage with offers is a key success factor.
Color psychology for online services in Europe
For sole proprietors offering online services, targeted color selection is a key lever in digital marketing. Colors not only influence the perception of seriousness and professionalism, but also user behavior and conversion rates.
Should you offer free shipping on inexpensive items?
Yes – especially if you sell inexpensive items.
Psychological and neuroscientific perspectives on star ratings: opportunities and limitations
But what if the ever-popular star ratings not only influence our purchasing decisions, but perhaps even mislead us?
How small numbers increase willingness to donate
People are more likely to donate when they feel their contribution makes a difference.
When should you offer warranties for your product?
Before customers decide to make a purchase, thoughts about potential product defects are particularly prevalent. What happens if something doesn't work?
Luxury at a distance: Strategies between inaccessibility and accessibility
The strategy of presenting luxury products in distant or elevated locations uses psychological and spatial distance to create exclusivity – an approach that also works in the DACH region (Germany, Austria, Switzerland), but needs to be adapted to specific cultures.