Advertising and Marketing Psychology Blog
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Why you should show products first in isolation and then in context
The correct order of your product images is one of the simplest and most effective optimizations you can make.
The Nature of Success: How to Use Patterns to Capture Your Customers' Attention
Nature uses patterns to attract attention—from the stripes of a tiger to the symmetry of flowers. As a sole proprietor, you can leverage this ancient principle to not only be visible in the digital world, but also to stay in your customers' minds.
Visual seduction: How successful online shops use the first-product effect
Bundling is a proven strategy that can reduce the "pain of paying" by making it more difficult for consumers to identify the "right" price for products.
Technical report: Gender-sensitive marketing in the DACH region – addressing women and men in a differentiated way
Gender marketing in the DACH region is facing a paradigm shift: away from stereotypes and towards a differentiated, individual approach.
Price anchors and price psychology for online services in the DACH region
When it comes to online services—such as the sale of texts, micro-courses, AI-generated images, or videos—customers' perception of price is strongly relative. Prices are rarely assessed in isolation, but almost always in comparison to other offerings in the portfolio.
The “What should I choose?” mentality in online business – decision activation in content marketing
In online business, the ability to encourage potential customers to actively engage with offers is a key success factor.
Color psychology for online services in Europe
For sole proprietors offering online services, targeted color selection is a key lever in digital marketing. Colors not only influence the perception of seriousness and professionalism, but also user behavior and conversion rates.
Combined prices for heavy products: How to convince your customers
From additional fees to convincing offers – pricing psychology for entrepreneurs.
How words and prices fit together in the mind – Psychological effects of price perception
The targeted combination of linguistic and visual elements in the price environment is an effective tool to influence price perception.
Should you offer free shipping on inexpensive items?
Yes – especially if you sell inexpensive items.
Psychological and neuroscientific perspectives on star ratings: opportunities and limitations
But what if the ever-popular star ratings not only influence our purchasing decisions, but perhaps even mislead us?
Psychology of small price differences in online services: How minimal differences solve decision-making blocks and increase the conversion rate
Traditional pricing models assume that larger differences make selection easier. But new studies show the opposite.