Advertising and Marketing Psychology Blog
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Advertising strategy: To effectively guide customer behavior
This early approach makes it possible to be present in the consumer decision-making process and to guide their purchasing decisions in favor of your own brand.
Ad strategy: Cognitive processing
The speed at which we move can influence our cognitive processing. Fast movements promote intuitive, emotional thinking, while slow movements encourage more analytical, detailed processing.
Ad design: Reduce color in ads
Why it's helpful to reduce color in ads.
Advertising strategy: Emotional advertising in traditional markets
In saturated, traditional markets, consumers have already gained a lot of advertising experience. They recognize familiar advertising patterns and often ignore them. To still attract attention and remain in people's minds long-term, brands rely on emotional appeals.
Ad design: slow motion display
Why can slow motion be counterproductive in ad design?
Influencer Marketing: Influencers with a medium-sized fan base
When selecting influencers for marketing campaigns, companies achieve the highest return on investment (ROI) when they work with influencers who have a follower count between 100,000 and 500,000.
Advertising strategy: Recommendation for optimal brand placement
The placement of brand presence within a video ad influences viewer behavior, particularly the tendency to skip the ad (so-called "zapping").
Influencer Marketing: Seed Virality
Seed virality refers to the targeted placement of content in strategically selected micro-networks to promote initial distribution, which ideally leads to exponential reach.
Ad strategy: Users select ads
The ability for users to decide for themselves which advertisements they want to see can significantly increase the effectiveness of advertising measures.
Ad strategy: Variations Ads
Studies show that users are more likely to click on ads that are different from previous ones because novel stimuli attract their attention.
Advertising strategy: Linking the product to everyday life
To firmly anchor your product in the minds of customers, it is effective to link it to everyday triggers.
Ad strategy: Visually represent the next step
By incorporating such visual elements into your advertising, you can increase the likelihood that customers will take the desired actions, ultimately leading to higher conversion rates.