AI Commercial Production und Creative Marketing Kommerzielle Produktion Ideen generieren, Konzepte zu schreiben, Projekt für eine kommerzielle Pipeline formatieren. Künstlerische Leitung + Kuration. Grafikdesign und Standbilder. Pitching + Storyboarding. Fotografie & Branding. Videobearbeitung und Sounddesign. Technisches Marketing & Strategie. Bewegtbildgrafiken und visuelle Effekte. Kundengewinnung + Vertrieb.
05.09.2024The Certificate of Advanced Studies is an internationally recognized higher education qualification within the continuing education system of colleges and universities. It is divided into modules: Part 1: "Writing for Digital Media / AI Writer," Part 2: "Multimedia and Technology / AI Prompter," and Part 3: "Creative Prompt Director." Social Media Producer: Web Videos.
24.05.2024The Gen AI Survival Guide for Creatives: Ideenfindung und Skripting, Bilderzeugung, Stimmung & Storyboards, Videogenerierung, Musikgenerierung, Sprachgenerierung, rechtliche und ethische Überlegungen.
13.07.2024Integration of AI in Companies
21.01.2024The power of storytelling to inspire empathy and create positive change.
10.09.2024Editorial skills: Writing for the Internet - Writing and editing with style - Researching on the Internet - Communication and interaction on the web - Search engine marketing - The music business - Introduction to online and multimedia law Technical and design skills: Blog design with WordPress - Basics of visual communication - Image design with GIMP - Creating podcasts - Producing and publishing web videos
13.06.2022Content Marketing - Digital Marketing - Marketing - Organic Traffic - Paid Traffic - Social Media Marketing
30.08.2022Professional advertising and sales texts, editing and argumentation, letters in advertising and correspondence, emails, newsletters and social media, word worlds and tonality, headlines and teasers, concepts for brochures and advertisements, texts for the Internet and search engines.
27.01.2022Teaching signs, system word meaning, language as a communication model, phenomena of sociolinguistics, psycholinguistics, conversation analysis
16.10.2022Content Marketing - Copywriting - Digital Marketing - Direct Response Marketing - Organic Traffic - Social Media Marketing - Paid Traffic
21.01.2021Principles for understandable online texts.
21.05.2021Creating and transforming a news story, press release, writing a report, presenting a profile/feature/reportage. In-depth research. Independent accredited European online journalist.
25.09.2020Training to become a professional officer (Colonel) - Several missions in crisis areas for the benefit of the United Nations (UN) and Partnership for Peace (NATO) - Negotiation skills Management, information and communication training MIKA - Swiss and international security policy - Project management and project supervision - CRISIS Management (NATO SCHOOL) - International organizations Human resources and coaching Communication training Corporate management Compliance
01.01.2002Ethics and profitability - Income inequalities - Stakeholder orientation - Decision making and stakeholder prioritization - Corporate social responsibility - The relationship between corporate ethics and corporate culture - The influence of geography and religion - Work environment and working conditions - Privacy in the workplace - Loyalty to the company - Loyalty to the brand and customers - Contributing to a positive work atmosphere - Corporate criticism and whistleblowing - Diversity and inclusion in the workforce - Taking into account different abilities and beliefs - Animal rights and the impact on the economy - The influence of advertising - Alternatives to traditional work patterns - Robotics, artificial intelligence and the workplace of the future - Ethical issues in the provision of healthcare - Commitment to an ethical perspective - The lives of ethical philosophers - ...
30.11.2022Marketing mix, complaint management, advertising strategies, corporate identity
07.12.2021Morality: Objective, relative, or emotional? What is knowledge? And do we have it? Should you believe what you hear? Mind, brain, and computers. Are scientific theories true? Do we have free will, and does it matter? Time travel and philosophy.
04.02.2024The simultaneous pursuit of differentiation and low costs in order to open up a new market space and create new demand.
05.10.2021Economic geography: e-commerce, social media, SEO, SEA, chatbots, blogs, influencers. Economic geography and globalized living space: relationship between people, economy, earth, environment and consumerism. Process, project and quality management.
15.01.2019