Advertising and Marketing Psychology Blog
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Advertising strategy: rhymes and poetic devices
The use of rhymes and poetic devices in advertising can significantly increase the memorability and attractiveness of advertising messages.
Ad strategy: top-down attention
To effectively manage your audience's top-down attention, it's crucial to incorporate cues into your advertising that viewers are actively following.
Advertising strategy: To effectively guide customer behavior
This early approach makes it possible to be present in the consumer decision-making process and to guide their purchasing decisions in favor of your own brand.
Ad strategy: Cognitive processing
The speed at which we move can influence our cognitive processing. Fast movements promote intuitive, emotional thinking, while slow movements encourage more analytical, detailed processing.
Ad design: Reduce color in ads
Why it's helpful to reduce color in ads.
Advertising strategy: Emotional advertising in traditional markets
In saturated, traditional markets, consumers have already gained a lot of advertising experience. They recognize familiar advertising patterns and often ignore them. To still attract attention and remain in people's minds long-term, brands rely on emotional appeals.
Ad design: slow motion display
Why can slow motion be counterproductive in ad design?
Influencer Marketing: Influencers with a medium-sized fan base
When selecting influencers for marketing campaigns, companies achieve the highest return on investment (ROI) when they work with influencers who have a follower count between 100,000 and 500,000.
Advertising strategy: Recommendation for optimal brand placement
The placement of brand presence within a video ad influences viewer behavior, particularly the tendency to skip the ad (so-called "zapping").
Influencer Marketing: Seed Virality
Seed virality refers to the targeted placement of content in strategically selected micro-networks to promote initial distribution, which ideally leads to exponential reach.
Ad strategy: Users select ads
The ability for users to decide for themselves which advertisements they want to see can significantly increase the effectiveness of advertising measures.
Ad strategy: Variations Ads
Studies show that users are more likely to click on ads that are different from previous ones because novel stimuli attract their attention.