Advertising and Marketing Psychology Blog
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Why similarity encourages donations
People feel more connected to people who are similar to them or close to them.
Why “touch” – even digitally – increases willingness to buy
Touching a product conveys security and value. Simulated touch (visual or interactive) also increases the willingness to purchase.
People with moving experience donate more globally
Why should someone donate to those affected on another continent instead of supporting a local project?
Coupons vs. instant discounts: The psychological advantage
Not all discounts are created equal – the way they are presented determines their success.
Why longer names work for luxury brands in the DACH region
Why longer names work for luxury brands in the DACH region.
Why luxury + ethical brands should avoid discounts
Discounts can damage brand perception.
UX: How to avoid frustration - Your website
Nothing is more frustrating than a website that doesn't work.
Why a low price guarantee is better than price adjustments
Customers evaluate prices not only rationally but also emotionally.
Ad strategy: Place ads in congruent modalities
By placing your advertising in congruent modalities, you can significantly increase the effectiveness of your campaigns and create a better connection with your target audience.
Ad design: Visual perception images
Which half of the brain perceives the images in your ads? And why is that important?
Ad design: Optimize eye tracking
Our eyes typically move from left to right. To prevent the viewer's gaze from wandering away from an ad, it's recommended... learn more in our Marketing Psychology blog.
Ad design: Present the problem in grayscale
In advertising, the technique of presenting problem representations in grayscale or with reduced image quality is often used to create a visual contrast to the solution scenario.