Advertising and Marketing Psychology Blog
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Advertising strategy: Linking the product to everyday life
To firmly anchor your product in the minds of customers, it is effective to link it to everyday triggers.
Ad strategy: Visually represent the next step
By incorporating such visual elements into your advertising, you can increase the likelihood that customers will take the desired actions, ultimately leading to higher conversion rates.
Packaging: How placement influences perception
Do you want your product to appear heavier, higher quality or more filling?
Packaging: Why bright colors sell healthy products better
What looks light feels lighter – and is perceived as healthier. Less is more – prefer soft, matte tones to loud, bright colors.
Strategic use of color in the design to promote connection
Color is a fundamental element of design, subtly influencing human thoughts and emotions. The strategic selection of color palettes can be particularly powerful.
Design: Convey urgency? Use italics
Scriptures speak – more than we often believe.
Design: Rational vs. Emotional
The visual design of a brand shapes the first impression and influences the perception of trustworthiness and credibility.