Advertising and Marketing Psychology Blog
Free and exclusive content - constantly updated
What does “entropy” mean in marketing?
Customer experiences fall apart without a system. And what about in the age of AI?
Why you should show your real background in a video call
A genuine, open background conveys authenticity, builds trust and increases your persuasiveness in negotiations and discussions.
Catalog: Inserting and optimizing user photos
User photos create a stronger personal connection to the platform and promote emotional identification with products.
The reactance effect
The reactance effect describes a psychological reaction in which people rebel against perceived restrictions on their freedom of choice.
Warum Geschenke mit Auswahl besser wirken – Psychologie & Praxis
Studies show that customers who can choose their own gift perceive it as more valuable and are more likely to buy it.
Present discounts cleverly
When you offer discounts, it's not just the amount that matters – but also how you present the discount.
After the discount comes the sale: How to score with FOMO actions after competitor offers
Instead of going along with the flow when everyone is offering discounts, rely on a clear counter-strategy with psychological depth.
Pause after your counterpart has made an offer
How pauses strengthen your negotiating position – without a single word.
Should you display a sold-out product in the catalog?
Why “Sold Out” sometimes sells better than “Available.”
Making value visible: Why separate benefits make your offer more convincing
Many offers are technically strong, but not psychologically optimally formulated.
How to sell without a discount – with psychological sensitivity
Warum kleine Rabatte bei Luxus & Lifestyle oft schädigend sein können.
Why you should make the first offer as a sole proprietor – and how a high anchor strengthens your position
Your advantage is the anchoring effect: set the first tone – with competence and clarity.