Sonderangebote
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Conversion Rate erhöhen: Warum Kunden kurz vor dem Ziel plötzlich mehr kaufen
Die bewährte Strategie, die aus Interessenten zahlende Kunden macht – in nur 5 Minuten umsetzbar.
Optimize discount wording: How to better address your target audience
Prevention-oriented customers (“save money”) and acquisition-oriented customers (“receive added value”) react differently to discount formulations.
Why you as a copywriter or AI prompter should never give discounts without justification
Discounts on services appear suspicious and devalue your expertise. How copywriters and AI prompters can still successfully use price promotions.
Why a 50% discount brings more customers than 25% – even if the savings effect is identical
Learn how to earn more with psychological price anchors – even at higher prices.
Why should you announce discounts on rare digital products in advance?
Customers often hesitate when making purchasing decisions – but the combination of scarcity and announced discounts can motivate them to act immediately. How does this work in the digital space?
Avoid price comparisons – win customers
Customers tend to compare current discounts with past offers—especially if they are structured similarly. This can lead to dissatisfaction or even brand switching.
The magic of chance: Why playful discounts change our purchasing behavior
Gamification uses the psychological effect of “winning” to emotionally charge purchasing decisions.
The double joy of saving – and its hidden limit
A voucher isn't a trick, it's a promise. A discount for tomorrow only counts if there's clarity today.
Schuldgefühle bei Luxuskäufen reduzieren – Strategien für Einzelunternehmer
Beim Kauf von nicht lebensnotwendigen Produkten – wie Designerschmuck, Premium-Kurse, wertvolle Bücher, eine Beratung oder Premium-Kosmetik – kämpfen Kunden oft mit inneren Konflikten.
Was sind die wichtigsten Unterschiede zwischen realistischen und übertriebenen Rabattangeboten in der Praxis
Die wichtigsten Unterschiede zwischen realistischen und übertriebenen Rabattangeboten zeigen sich in der Praxis vor allem in ihrer Wirkung auf Kunden.
The reactance effect
The reactance effect describes a psychological reaction in which people rebel against perceived restrictions on their freedom of choice.
Warum Geschenke mit Auswahl besser wirken – Psychologie & Praxis
Studies show that customers who can choose their own gift perceive it as more valuable and are more likely to buy it.