Advertising and Marketing Psychology Blog
Free and exclusive content - constantly updated
Emotional Marketing for Microcourses: Why Stories Sell Better Than Facts
Storytelling for Microcourses: 9 Proven Techniques for Emotional Marketing
Copywriting tips for sole proprietors: How to perfectly tailor your message
Why your best texts can fail if you write emotionally when rationality is required – and vice versa.
Optimize disclaimers: Why positive statements improve impact
Is your disclaimer putting off potential customers? Discover how to improve the impact of your legal notices with the primary effect. Scientifically sound, legally compliant, and immediately implementable for digital publishers, copywriters, and content creators.
Increase conversion rate: Why customers suddenly buy more just before they reach their goal
The proven strategy that turns prospects into paying customers – implemented in just 5 minutes.
Increasing fees for sole proprietors: 5 psychological strategies that work
Discover how to increase your fees and attract even better clients.
How to use geographic origin for your branding
Learn how geographic origin builds trust, strengthens products, and creates emotional connections. Tips for strategic application here.
Why prices sell better with alliteration (CH)
Discover the impact of attractive pricing like "Four templates for 40 CHF." With AI-powered text and image ideas for coaches, publishers, and creatives.
Optimize discount wording: How to better address your target audience
Prevention-oriented customers (“save money”) and acquisition-oriented customers (“receive added value”) react differently to discount formulations.
Why the last digit in your price can affect your sales
Why prices often seem more expensive or cheaper than they are – and what numbers have to do with it.
AI makes perfection cheap and interchangeable - authenticity becomes a luxury
New 2025 studies prove: "Imperfect" faces sell 40% better than AI-perfect ones. Why authenticity is becoming a luxury and how you can benefit from it.
People in product images: When they help and when they harm
Product images with people can be harmful rather than helpful – studies show negative reactions to unrealistic representations. Discover the midjourney trick for sole proprietors.
Why you as a copywriter or AI prompter should never give discounts without justification
Discounts on services appear suspicious and devalue your expertise. How copywriters and AI prompters can still successfully use price promotions.