Advertising and Marketing Psychology Blog
Free and exclusive content - constantly updated
Why annual prices increase your profit margin
Attention solo entrepreneurs: How to increase profits through clever pricing psychology without raising your prices. 7 proven strategies for digital service providers.
How to psychologically optimize your digital products – directly in the content
Add positive feedback directly to your PDFs and microcourses for greater customer satisfaction.
Why a 50% discount brings more customers than 25% – even if the savings effect is identical
Learn how to earn more with psychological price anchors – even at higher prices.
What is implicit egoism?
Depending on the positive or negative association, this can increase or decrease the purchase intention.
Why should you announce discounts on rare digital products in advance?
Customers often hesitate when making purchasing decisions – but the combination of scarcity and announced discounts can motivate them to act immediately. How does this work in the digital space?
Why language is crucial in negotiations
Why cooperative terms in a negotiation strengthen the feeling of partnership and cooperation.
Why annual subscriptions make sense in online business
Why do annual subscriptions increase the value of the offer for customers?
How to psychologically steer your marketing with the benefit hierarchy
As a sole proprietor with an online presence, it's crucial to choose the right message for every stage of the customer journey. The benefit hierarchy helps you do this – supported by psychological research.
Asymmetric negotiations between sole proprietors and large companies
With the right psychological strategies and targeted preparation (including negotiation planning templates), even sole proprietors can successfully interact with large companies.
Why sole proprietors are allowed to start their own fundraising campaign – and how to proceed psychologically smartly
Donations lose their effectiveness when the impression is created that they are being spread among countless individuals.
The psychological price reflex: 9.99 CHF – really still a “deal”?
CHF 15.99 or CHF 15.00? The choice is more than a mathematical trick. It's a sign – of trust, clarity, and respect. An article about prices, attitudes, and psychological impact.
Avoid price comparisons – win customers
Customers tend to compare current discounts with past offers—especially if they are structured similarly. This can lead to dissatisfaction or even brand switching.