Advertising and Marketing Psychology Blog
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Packaging: How placement influences perception
Do you want your product to appear heavier, higher quality or more filling?
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7 min read
Packaging: Why bright colors sell healthy products better
What looks light feels lighter – and is perceived as healthier. Less is more – prefer soft, matte tones to loud, bright colors.
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12 min read
Strategic use of color in the design to promote connection
Color is a fundamental element of design, subtly influencing human thoughts and emotions. The strategic selection of color palettes can be particularly powerful.
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6 min read
Design: Convey urgency? Use italics
Scriptures speak – more than we often believe.
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23 min read
Design: Rational vs. Emotional
The visual design of a brand shapes the first impression and influences the perception of trustworthiness and credibility.
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11 min read