Preisbildung
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Welche Schriftarten und -grössen wirken sich auf die Wahrnehmung des Zahlungsbereichs aus
Use visual optimizations to influence the perception of payments and increase conversion rates.
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3 min read
Combined prices for heavy products: How to convince your customers
From additional fees to convincing offers – pricing psychology for entrepreneurs.
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9 min read
How words and prices fit together in the mind – Psychological effects of price perception
The targeted combination of linguistic and visual elements in the price environment is an effective tool to influence price perception.
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4 min read