Preispsychologie
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Why annual prices increase your profit margin
Attention solo entrepreneurs: How to increase profits through clever pricing psychology without raising your prices. 7 proven strategies for digital service providers.
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3 min read
Why annual subscriptions make sense in online business
Why do annual subscriptions increase the value of the offer for customers?
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1 min read
The psychological price reflex: 9.99 CHF – really still a “deal”?
CHF 15.99 or CHF 15.00? The choice is more than a mathematical trick. It's a sign – of trust, clarity, and respect. An article about prices, attitudes, and psychological impact.
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3 min read
Price anchors and price psychology for online services in the DACH region
When it comes to online services—such as the sale of texts, micro-courses, AI-generated images, or videos—customers' perception of price is strongly relative. Prices are rarely assessed in isolation, but almost always in comparison to other offerings in the portfolio.
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11 min read