Copywriting
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Copywriting tips for sole proprietors: How to perfectly tailor your message
Why your best texts can fail if you write emotionally when rationality is required – and vice versa.
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2 min read
How to use geographic origin for your branding
Learn how geographic origin builds trust, strengthens products, and creates emotional connections. Tips for strategic application here.
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6 min read
Technical report: Gender-sensitive marketing in the DACH region – addressing women and men in a differentiated way
Gender marketing in the DACH region is facing a paradigm shift: away from stereotypes and towards a differentiated, individual approach.
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8 min read