Framing
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Beyond image manipulation: 5 authentic trust strategies for digital products
"Trust is good, control is better" – this old saying takes on a whole new meaning in the digital market.
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3 min read
When perfection isn't convincing: Why 100% statements often have the opposite effect
Current research shows surprising results: Meaningless 100% figures can be counterproductive and even lead to negative reactions.
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4 min read
Emphasize the autonomy of decision: Customers show reactance
Reactance in marketing refers to customers developing resistance or defensiveness when they feel their freedom of choice is restricted by advertising or sales strategies. What are two methods they can use to avoid reactance?
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3 min read