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The Nature of Success: How to Use Patterns to Capture Your Customers' Attention
Nature uses patterns to attract attention—from the stripes of a tiger to the symmetry of flowers. As a sole proprietor, you can leverage this ancient principle to not only be visible in the digital world, but also to stay in your customers' minds.
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3 min read
Psychology of small price differences in online services: How minimal differences solve decision-making blocks and increase the conversion rate
Traditional pricing models assume that larger differences make selection easier. But new studies show the opposite.
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7 min read
How to make prices seem fair – and why odd numbers help
The ideology effect in pricing and the insight of Uber (taxi company).
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2 min read