Künstliche Intelligenz

Thoughts on practical continuing education concepts for entrepreneurs. Flexible formats, relationship learning, and innovative methods.

With the right tools and a clear strategy, it is possible to create substantial foundations before passing them on to experts (copywriters, web designers, graphic designers, UX designers, etc.).

AI can create images – but it can't understand every idea. ​"I find solutions where the data sets end." – Creative Prompt Director Manuela Frenzel

The HWZ qualification as Prompt Creative Director represents a systematic combination of creative leadership knowledge and in-depth technological understanding – a combination that is essential for the strategic implementation of AI in creative processes and represents a significant qualification profile in the Swiss market context.

AI prompting (prompt engineering) – the formulation of inputs (prompts) to obtain desired results from AI systems – is rapidly becoming a core competency for entrepreneurs and creative professionals.

Integrating AI into a business: An AI scoring guide for business owners, clearly explained using a story from a branch manager in boat building.