KI verstehen. Wirkung gestalten. Verantwortung zeigen. Ein Blog über KI, Ethik und die Kunst des Reflektierens.  

  • Oct 16, 2024

With the right tools and a clear strategy, it is possible to create substantial foundations before passing them on to experts (copywriters, web designers, graphic designers, UX designers, etc.).

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7 min read
  • Sep 23, 2024

The Logi-Heart project was a test—of my skills as an AI prompter, of the limitations of the tools, of my patience. Today I can say: It was worth the effort.

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3 min read
  • Sep 19, 2024

Eine Erfahrungsreise durch mein AI Advertising Projekt mit der Pilatus PC-6 – Manuela Frenzel, AI Prompterin & Konzepterin

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5 min read
  • Sep 18, 2024

AI can create images – but it can't understand every idea. ​"I find solutions where the data sets end." – Creative Prompt Director Manuela Frenzel

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2 min read
  • Dec 22, 2023

Few-shot prompting is a practical questioning method that, when used effectively, improves the efficiency and consistency of your work with ChatGPT.

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4 min read
  • Oct 18, 2023

The HWZ qualification as Prompt Creative Director represents a systematic combination of creative leadership knowledge and in-depth technological understanding – a combination that is essential for the strategic implementation of AI in creative processes and represents a significant qualification profile in the Swiss market context.

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4 min read